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Corporate Goals

The foundation of our actions

We want to be a clothing chain that serves a wide range of customers who attach particular importance to good taste and style.

 

Certain corporate goals are associated with this mission:

Reliability

We practice a responsible corporate policy characterised by reliability and consistency, both internally and externally.

Profitability

 

We achieve financial success thanks to our distinct performance, objectivity and profit-oriented actions.

Growth

We achieve solid, systematic growth by strengthening our market presence in existing and new locations; in this context, the security of the company and our employees’ jobs take precedence.

Lifestyle

We project an image and a lifestyle through advertising and product presentation. This presentation is informative, while also aiming to shape taste with a balanced combination of style and price.

Product Range

We offer balanced product ranges in terms of both breadth and depth, constructed according to target groups, themes, style and price ranges, taking into particular consideration both brand awareness and high demands regarding quality and taste.

Location

Our buildings are well-suited to their surroundings and are situated in the best locations; they appeal to customers thanks to their modern, aesthetic architecture and bright, friendly interiors, fulfilling the requirement of being the most desirable building at the location in question.

Efficiency

We structure our workflows, organisational processes and information systems as effectively and economically as possible.

Employees

Our employees are motivated, knowledgeable and customer-oriented, impress customers with their good taste, friendliness and helpfulness, and are interested in professional success and a performance-based income.

Management

We employ highly-qualified management personnel who create an atmosphere of motivation, dedication, shared responsibility, loyalty and trust.

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