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Corporate Goals


We want to be a clothing chain that serves a wide range of customers who attach particular importance to good taste and style.


Certain corporate goals are associated with this mission:


We practice a responsible corporate policy characterised by reliability and consistency, both internally and externally.



We achieve financial success thanks to our distinct performance, objectivity and profit-oriented actions.


We achieve solid, systematic growth by strengthening our market presence in existing and new locations; in this context, the security of the company and our employees’ jobs take precedence.


We project an image and a lifestyle through advertising and product presentation. This presentation is informative, while also aiming to shape taste with a balanced combination of style and price.

Product Range

We offer balanced product ranges in terms of both breadth and depth, constructed according to target groups, themes, style and price ranges, taking into particular consideration both brand awareness and high demands regarding quality and taste.


Our buildings are well-suited to their surroundings and are situated in the best locations; they appeal to customers thanks to their modern, aesthetic architecture and bright, friendly interiors, fulfilling the requirement of being the most desirable building at the location in question.


We structure our workflows, organisational processes and information systems as effectively and economically as possible.


Our employees are motivated, knowledgeable and customer-oriented, impress customers with their good taste, friendliness and helpfulness, and are interested in professional success and a performance-based income.


We employ highly-qualified management personnel who create an atmosphere of motivation, dedication, shared responsibility, loyalty and trust.

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